Privacy Policy
Effective Date: 01/01/2026 Last Updated: 01/01/2026
Lilly Industries, Inc., doing business as The Slab Studio (“The Slab Studio,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit theslabstudio.com (the “Site”), contact us, submit a form, respond to our advertising (including lead forms on Facebook and Instagram), visit our showroom, or otherwise interact with us (together, the “Services”).
By using the Services, you acknowledge that you have read this Privacy Policy. If you do not agree, please do not use the Services.
1. Who We Are
The Slab Studio is a trade-only natural stone and semi-precious slab gallery serving architects, designers, contractors, fabricators and dealers.
Lilly Industries, Inc., dba The Slab Studio 2121 S. Anne St., Santa Ana, CA 92704 Phone: 714.884.4753 Email: info@theslabstudio.com
2. Information We Collect
Information you provide to us
- Contact and identity information: first and last name, email address, phone number, mailing or project address.
- Professional information: company name, job title, trade type (for example, designer, architect, contractor, fabricator or dealer), business license, resale certificate or seller’s permit number, and trade references.
- Project information: project type, location, timeline, budget range, materials of interest, and any messages, photos, drawings or files you send us.
- Appointment information: preferred showroom visit dates and times and the number of guests.
- Marketing preferences: whether you have opted in to receive news, offers or other communications from us.
- Communications: records of emails, calls, text messages and other correspondence with our team.
Information collected through advertising lead forms
When you submit a lead form within Facebook or Instagram (Meta Lead Ads), or a lead form on Google or another advertising platform, that platform passes to us the information you choose to submit. This typically includes your name, email, phone number, ZIP code, company name and answers to any questions in the form. Information may be pre-filled from your platform profile; you can edit it before submitting. The platform’s own privacy policy governs its collection and use of your information.
Information collected automatically
When you use the Site, we and our service providers automatically collect:
- Device and usage information: IP address, browser type and version, operating system, device identifiers, referring URLs, pages viewed, time spent on pages, links clicked, and the date and time of your visit.
- Approximate location: city, region or ZIP code inferred from your IP address.
- Advertising and analytics information: cookie IDs, pixel and tag data, ad click identifiers, and information about how you interact with our ads and emails.
Information from other sources
We may receive information about you from business partners and affiliated companies, trade show organizers, referral sources, social media platforms when you interact with our pages, and publicly available sources such as business directories and professional licensing databases.
Sensitive personal information
We do not intentionally collect sensitive personal information (such as Social Security numbers, financial account credentials, health information or precise geolocation) through the Site. Please do not send such information through our forms. Business tax and resale documents provided for trade account setup are used only to verify eligibility and comply with tax law.
3. How We Use Information
We use personal information to:
- Respond to inquiries, schedule showroom visits and provide quotes.
- Verify trade eligibility and establish and manage trade and dealer accounts.
- Process orders, holds, deliveries and payments, and provide customer support.
- Send you information you request and, where you have opted in or as permitted by law, marketing communications about new arrivals, Studio Specials, events and company news.
- Contact you by phone, email or text about your inquiry or project, consistent with your consent and applicable law.
- Operate, maintain, secure and improve the Site and Services.
- Measure the performance of our marketing and advertising and show you more relevant ads on other websites and social media platforms.
- Understand our audience and develop new products, collections and services.
- Detect, prevent and address fraud, spam, security incidents and other harmful activity.
- Comply with legal obligations, enforce our Terms and Conditions, and protect our rights and the rights of others.
We may also use information in de-identified or aggregated form that does not identify you.
4. Cookies, Pixels and Similar Technologies
We use cookies, pixels, tags, SDKs and similar technologies to operate the Site, remember your preferences, analyze traffic and support advertising. These include:
| Category | Purpose | Examples |
|---|---|---|
| Strictly necessary | Core Site functions, security, spam prevention and form submissions | WordPress, form and security plugins |
| Analytics | How visitors find and use the Site | Google Analytics 4 |
| Advertising and measurement | Measure ad results, build audiences and show relevant ads | Meta Pixel and Conversions API, Google Ads tags |
| Functional | Embedded content and fonts | Google Fonts, Google Maps, Instagram embeds |
Your choices. You can manage cookies through our cookie banner and your browser settings. Blocking some cookies may affect how the Site works. You can also:
- Opt out of Google Analytics with the Google Analytics Opt-out Browser Add-on.
- Adjust Google ad personalization at Google My Ad Center.
- Adjust Meta ad preferences in your Facebook or Instagram ad settings.
- Learn about interest-based advertising opt-outs at the Digital Advertising Alliance and the Network Advertising Initiative.
Do Not Track and Global Privacy Control. There is no common standard for responding to browser “Do Not Track” signals, and the Site does not respond to them. We do honor the Global Privacy Control (GPC) signal as a request to opt out of the sale or sharing of personal information for the browser or device sending it, as described in Section 9.
5. How We Disclose Information
We do not sell personal information for money. We disclose personal information to the following categories of recipients:
- Service providers that perform services on our behalf, such as website hosting, form processing, CRM and email marketing, phone and text messaging, scheduling, payment processing, delivery and logistics, IT and security, and professional advisors. They may use personal information only to provide services to us.
- Advertising and analytics partners, such as Meta and Google, that help us measure and deliver advertising. This may include matching hashed contact information (for example, email or phone) to create custom or lookalike audiences.
- Affiliated companies under common ownership or control, including Epic Ceramic & Stone and Famosa Tile, to serve your project, coordinate products and services, and for the other purposes described in this Policy.
- Fabricators, installers and trade partners you ask us to work with or that are involved in fulfilling your project.
- Legal and safety recipients, including government authorities, courts or other parties, when we believe disclosure is required by law or necessary to protect our rights, property or safety, or those of others.
- Business transfer recipients, in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business or assets.
- Others with your consent or at your direction.
6. Marketing Communications
Email. You can unsubscribe from marketing emails at any time by clicking “unsubscribe” in any email or contacting us at info@theslabstudio.com. We will continue to send transactional or account-related messages.
Phone and text messages. If you provide your phone number, we may call or text you about your inquiry, appointment or project. We will send marketing text messages only with your express consent. Consent is not a condition of purchase. Message frequency varies, and message and data rates may apply. Reply STOP to opt out of texts or HELP for help. We do not share mobile numbers or text messaging opt-in consent with third parties or affiliates for their own marketing purposes.
7. Data Retention
We keep personal information for as long as needed for the purposes described in this Policy, including to maintain business relationships, meet legal, tax and accounting requirements, resolve disputes and enforce agreements. As a general guide:
- Inquiry and lead records are kept for up to 3 years after our last interaction, unless you become a customer.
- Customer, trade account and transaction records are kept for up to 7 years after the relationship ends, or longer when required by law.
- Marketing preference records, including opt-outs, are kept as long as needed to honor your choices.
- Analytics and advertising data are kept according to the retention settings of the relevant tools, generally 14 to 26 months.
When information is no longer needed, we delete it or de-identify it.
8. Data Security
We use reasonable administrative, technical and physical safeguards designed to protect personal information, including encrypted connections (HTTPS), access controls and reputable service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Please contact us right away if you believe your information has been compromised.
9. California Privacy Rights
This section applies to California residents and supplements the rest of this Policy. It describes rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act (“CCPA”), to the extent the CCPA applies to us.
Categories of personal information collected in the past 12 months
| CCPA category | Examples | Disclosed for a business purpose to |
|---|---|---|
| Identifiers | Name, email, phone, address, IP address, cookie IDs | Service providers, affiliates, advertising partners |
| Customer records (Cal. Civ. Code 1798.80) | Name, address, phone, business license or resale certificate | Service providers, affiliates |
| Commercial information | Products of interest, quotes, purchase history | Service providers, affiliates |
| Internet or network activity | Pages viewed, ad interactions, referring URLs | Service providers, analytics and advertising partners |
| Approximate geolocation | City or ZIP inferred from IP address | Service providers, analytics and advertising partners |
| Professional information | Company, title, trade type | Service providers, affiliates |
| Inferences | Interests and preferences inferred from the above | Service providers, advertising partners |
We collect these categories from the sources and for the purposes described in Sections 2 and 3, and retain them as described in Section 7. We do not collect or use sensitive personal information to infer characteristics about you.
Sale and sharing. We do not sell personal information for money. However, our use of advertising cookies and pixels (such as the Meta Pixel and Google Ads tags) may be considered “selling” or “sharing” personal information for cross-context behavioral advertising under the CCPA. In the past 12 months, we may have sold or shared identifiers, internet or network activity, approximate geolocation and inferences with advertising and analytics partners. We do not knowingly sell or share personal information of consumers under 16.
Your rights. Subject to certain exceptions, California residents have the right to:
- Know and access the categories and specific pieces of personal information we have collected, the sources, purposes, and the categories of third parties to whom we disclose it.
- Delete personal information we collected from you.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of personal information.
- Limit the use of sensitive personal information (we do not use sensitive personal information for purposes that would trigger this right).
- Not receive discriminatory treatment for exercising these rights.
How to exercise your rights. Email info@theslabstudio.com with the subject line “California Privacy Request” or call 714.884.4753. To opt out of sale or sharing, use the cookie settings link in the Site footer, enable Global Privacy Control in your browser, or email us. We will verify your identity by matching the information you provide with information in our records, and may ask for more information to do so. We will respond within the time required by law, generally 45 days.
Authorized agents. You may use an authorized agent to submit a request. We may require the agent to provide your signed permission and may ask you to verify your identity directly with us.
Shine the Light. California Civil Code Section 1798.83 allows California residents to request information about disclosures of personal information to third parties for their direct marketing purposes. To make a request, email info@theslabstudio.com.
10. Other U.S. State Privacy Rights
Depending on where you live, you may have similar rights under other state privacy laws, including rights to access, correct, delete and obtain a copy of your personal information and to opt out of targeted advertising. To exercise these rights, contact us using the information in Section 14. If we deny your request, you may appeal by replying to our decision with the subject line “Privacy Appeal.”
11. Children’s Privacy
The Services are intended for trade professionals and are not directed to children under 16. We do not knowingly collect personal information from children under 16. If you believe a child has provided us personal information, contact us and we will delete it.
12. Third-Party Links and Platforms
The Site may link to or embed content from third-party websites and platforms, including Instagram, Facebook, Google and our affiliated brands. We are not responsible for the privacy practices of third parties. Please review their privacy policies.
13. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated version on this page and change the “Last Updated” date. If changes are material, we will provide additional notice as required by law. We review this Policy at least once every 12 months.
14. Contact Us
If you have questions about this Privacy Policy or our privacy practices, contact us at:
Lilly Industries, Inc., dba The Slab Studio: 2121 S. Anne St., Santa Ana, CA 92704 Phone: 714.884.4753 Email: info@theslabstudio.com